Unlocking customer behavior — The power of contacts per order

Learn how to use CPO to optimize the customer experience

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Using CPO to understand and enhance your customer journey

Discover the importance of tracking contacts per order (CPO) as a key metric for understanding customer behavior and optimizing the customer experience in this Gladly Connect Live 2023 breakout session with CX expert Paul Whitaker.

He shares best practices for implementing CPO and using it to identify areas where customers may be encountering challenges or issues. You’ll learn how to use the metric to measure progress over time and identify areas for improvement, such as reducing the number of contacts required to complete an order.

Watch today to learn

The steps to effectively track Contacts Per Order and use it as a critical metric for understanding customer behavior

How CPO can highlight friction points where customers are encountering challenges, helping you streamline the process

How tracking CPO over time allows you to monitor improvements and make data-driven adjustments to enhance the overall customer experience

Featured speakers

Paul Whitaker

Paul Whitaker

Customer Experience,