From theory to practice — AI adoption across real business scenarios

AI is here, and while some brands are considering how it fits into their strategy, others are already hard at work implementing it in their day-to-day.

Hear practical strategies and personal experiences from leaders on what prompted their entry into the world of AI — how they approached it within their organizations and how they’ve been applying it across their teams. From discovery to implementation and daily use, we’re exploring how AI is the best sidekick in helping support teams streamline, scale, and grow customer loyalty.