How Ulta Transforms the Beauty Industry with a Guest-Centric Approach
Featuring Adam Seede
Director of Guest Services at Ulta
In this Gladly podcast episode, hear from Director of Guest Services at Ulta Beauty, Adam Seede, as he explains how Ulta Beauty weathered retail closures during the COVID-19 pandemic, turned guest services into a revenue driver, and continues to remain customer-focused during an accelerated shift to digital.
Ulta Beauty has redefined beauty shopping for nearly three decades with the promise, "all things beauty, all in one place." Tune in as Adam reveals the visionary grit of this retail powerhouse.
"We have to move from being transactional to being purposeful—building a relationship and not just thinking about guest services as a post-transaction team that helps answer tracking questions."
Adam Seede
Director of Guest Services, Ulta
About the host
With a proven track record of building companies that don’t settle for the status quo, Gladly CEO and co-founder Joseph Ansanelli is reinventing customer service to put people back at the heart of it. Joseph is also a Partner at Greylock, focused on investing in enterprise applications.
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