Unleashing AI to Scale Happiness and Loyalty at BARK
Featuring Nari Sitaraman
Chief Technology Officer at BARK
Featuring Hernan Giraldo
Servant of the Pups & People at BARK
On this special episode of Radically Personal, we sit down with not one but two amazing guests, Nari Sitaraman and Hernan Giraldo of BARK. Together we dig into how BARK’s mission to make all dogs happy starts with the people who love them, and how a strong partnership between IT and customer service ensures no dog — or dog parent — is left behind.
BARK’s dedication to making all dogs happy means staying attuned to the diverse needs of dog parents everywhere. That’s why they’ve worked tirelessly to hire a customer service team made up of dog lovers and implemented a personalized support solution to ensure every experience BARK provides is tailored to the customer. Listen in as we discuss the importance of a collaborative IT and CX partnership in customer service, how BARK looked beyond tickets to build meaningful customer relationships and deliver best-in-breed experiences, and how leveraging AI has helped scale to really serve the uniqueness of each dog and dog parent.
"Everyone chips in to figure out how we solve problems for our customers. And when we think about any solution, whether it's AI or even regular solutions, we partner closely across different teams, whether it's Hernan's team, whether it's supply chain and ops, to see what the outcome needs to be and what might be the best way to do it."
Nari Sitaraman
Chief Technology Officer, BARK
About the host
With a proven track record of building companies that don’t settle for the status quo, Gladly CEO and co-founder Joseph Ansanelli is reinventing customer service to put people back at the heart of it. Joseph is also a Partner at Greylock, focused on investing in enterprise applications.
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