3 long-term strategies to grow Shopify revenue in 2025

Every detail matters in ecommerce, from your storefront design to the final checkout. Shopify has earned its position as a leading solution by offering robust customization options that let brands create branded, frictionless experiences. For all the business owners looking to maximize their Shopify revenue, here are three proven long-term strategies that help grow Shopify revenue.

1. Optimize your Shopify marketplace management

Running a Shopify marketplace means constant multitasking — from catalog updates to inventory management. While these tasks are essential, they can drain your time and resources. The right tools transform these daily operations from tedious tasks into smooth, automated workflows.

Key strategy: Your customer service team needs live inventory and product data to run your marketplace efficiently. When they have instant access to accurate information, they can serve customers better and move inventory faster. When agents can confidently answer product questions, check stock levels, and handle order modifications, they become an extension of your sales team.

This is where a platform like Gladly transforms your operations:

• Agents get real-time access to Shopify inventory and product data without switching systems

• Customer interactions are enriched with purchase history and product preferences

• Order modifications, refunds, and cancellations are handled efficiently within one platform, with an upcoming Shopify app integration that will enable AI-powered automatic order modifications without agent involvement

• Multiple Shopify marketplace instances can be managed across different regions

2. Master multichannel integration and sales

These days, to grow your business, you need to sell across Amazon, Etsy, and other platforms. While juggling multiple channels might sound tricky, Shopify's integrated tools bring everything under one roof, making it much more manageable.

Key strategy: Use Shopify's multichannel integrations to maintain consistent product listings and inventory across platforms.

Enhanced with tools like Gladly's Conversation Timeline, your agents can:

• Access complete customer interaction history across all channels

• Jump in to help during checkout or resolve issues after purchase

• Use Shopify customer data to make conversations personal

• Handle support in one place instead of tabbing between systems

3. Transform customer service into a revenue driver

While traditional growth strategies often focus on marketing campaigns and SEO, the path to sustained profitability is leveraging your existing customer base through upselling, cross-selling, and positive word-of-mouth.

Customer service plays an important role in this strategy by engaging customers throughout their journey. Modern tools like Gladly help by:

• Embedding real-time chat support on checkout and thank you pages

• Using AI-powered features to automate common requests

• Providing agents with detailed customer shopping habits and preferences

• Enabling personalized conversations that drive sales

Advanced feature spotlight: Gladly's People Match® uses Shopify data points like spending history and cart value to connect customers with the most suitable agents, while Insight Builder helps track the revenue impact of customer service interactions.

Supercharge your Shopify future

Shopping habits keep evolving, and Shopify stays ahead by giving merchants powerful tools to shape every customer interaction. Your 2025 success hinges on choosing tech that keeps you organized and your service stellar.

Mix Shopify's platform with Gladly's advanced support tools, and you'll build a standout service experience that turns casual shoppers into devoted fans and boosts your bottom line.

Want to see how top Shopify brands are crushing it with better efficiency and happier customers? Let's talk about transforming your support into a growth engine.

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