To say that customer care is important would be a gross understatement. When nearly 85% of customers say they will go out of their way to spend more money after a positive customer service experience, investing in great customer care representatives isn’t a luxury, it’s a necessity.
But what does a customer care representative (also referred to as a customer service representative) do? What type of tasks are they responsible for on support teams? And what are the qualifications that leaders on customer service teams should look for when hiring for these positions? Read on for the answers to all of these questions.
What is a Customer Service Representative?
Customer service representatives, also known as customer support representatives, are responsible for interfacing with customers. They facilitate relationships between a company and its clients, resolve issues, help to drive sales by cross-selling and upselling, and create memorable experiences that boost brand and customer loyalty.
Yes, you can get a lot done through training, but attracting the right kind of customer service agents really starts with the job description.
Creating the right job description that captures the typical job function of a customer service representative and the customer service tasks and skills necessary for the position will ensure you’re attracting the highest quality candidates.
Learn from CX visionaries shaping the future of customer service

Customer Service Representative Job Description
Culling together a clear, well-defined list of customer service representative tasks and responsibilities is the first step in creating a thorough job description for a customer service position. Be sure to provide comprehensive yet succinct descriptions that are clear and easy to follow.
Tasks to include in a Customer Service Job Description:
Interact with customers to solve issues and questions about products, services, and policies
Maintain a positive and friendly tone with customers at all times
Recruit potential customers by recommending goods or services and demonstrating how they benefit the customer personally
Establish new customer accounts and record account information, like phone numbers or addresses, on your digital platform
Listen to customer complaints and try to identify the cause of their problem to your best ability
Identify the appropriate response and strategy to solve customer issues as quickly as possible
Relegate unique customer cases to supervisors or the appropriate department and provide context when necessary
Be able to manage large amounts of phone calls, chats, emails, and other communication channels
Assist customers on placement of orders, refunds, or exchanges
Ensure customer satisfaction and maintain professional customer support
Place the customer at the center of the customer service experience
Handle the responsibilities outlined in the customer service job description
Exhibit the skills and qualities expected in a customer service representative position
Address customer inquiries and concerns promptly and accurately
By providing a comprehensive yet clear customer service task and responsibility list in the job description, you’re setting yourself up to find the representative who best fits your needs and standards.
Qualifications for a Customer Service Representative
Just as important as the CX tasks and responsibilities described in the job description are the set of qualifications required for the position. If you don’t define the appropriate qualifications for your position, you will be met with a number of under or overqualified resumes and applications.
Customer Service Representative Qualifications to look for:
High school diploma and general education required, Bachelor’s degree preferred
Proven call center or customer service experience preferred
Strong soft skills and communication skills
Flexibility to work multiple shifts, including during the weekends or on holidays
Must be willing to take part in required initial training
Willingness to take and ability to pass background check and drug screening
Can demonstrate empathy, listening skills, and speaking skills
Basic understanding of office and computer systems/software
Can succeed in a fast-paced work environment without being distracted during a customer interaction
Willingness to become familiar with the products and services of the company
Can work efficiently and manage time accordingly
Must have excellent organizational and multitasking skills
With the above qualification list, you’re sure to attract high-quality candidates and deter applicants who aren’t quite ready to fill your customer service representative position.
Clear and accurate qualification and task lists in the job description will additionally provide candidates with a first impression of your organization, allowing you to establish a professional relationship with new hires from the get-go.

Gladly transforms customer service representatives into Heroes
Gladly is a customer service platform for digitally-focused B2C companies who want to maximize the lifetime value of their customers. Unlike the legacy approach to customer service software, which is designed around a ticket or case to enable workflows, Gladly enables radically personal customer service centered around people to sustain customer loyalty and drive more revenue.
The world’s most innovative consumer companies like Godiva, JOANN, and TUMI use Gladly to create lasting customer relationships, not one-off experiences.
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