The New DIY: Retail Opportunity in the Passion Economy

Retail Opportunity in the Passion Economy

Today, “DIY” represents a consumer’s choice to have a more meaningful connection to items they could otherwise easily purchase. The depth of that personal connection begins with the customer experience, pre- and post-purchase.

In our report, The New DIY: Retail Opportunity in the Passion Economy, in partnership with Future Commerce, we explore the opportunity for retailers to create generational customer loyalty.